English – Français

Plan first, design after

I help brands achieve their goals by designing robust frameworks that deliver consistent aesthetics immune to creative stagnation. By delving into the brands’ business context, I help them discover their core DNA to design an effective visual communication.

REED MIDEM a member of Reed Exhibitions – Events industry

International B2B markets, Paris HQ – retail, real estate, entertainment and music

Publishing, global marketing & communication design officer
  • Development of new markets brand and corporate ID systems
  • Sales pitches and packaged proposal tailored design
  • Premium design operations and management
  • Premium and value added print solutions
  • Creative sourcing

Rodier & Folia – Fashion industry

French contemporary fashion brands – retail and B2B

Integrated creative designer and photographer
  • Marketing campaign, merchandising and retail design
  • Team/location casting and photo shoots organisation
  • Retail environment graphics and art direction
  • Collection catalogue and collaterals design
  • Studio photography and photo editing

Linkeo – Digital industry

French web agency for SMEs

Branding designer and print project management
  • Branding for SMEs and printed media planning recommendations
  • Print production scheduling and technical validation
  • Visual adaptation for digital marketing and video use

Etiquette Fleuret – Printing industry

French adhesive printing house – cosmetics, spirits, music, cinema and cosmetics industries

Marketing & prepress project management
  • Client artworks and visual optimization for printing ends
  • Value added services B2B promotion
  • Packaged offers recommendations
  • Brand repositioning & roll-out deployment

Fathom Studio – U.S. Agency

Multimedia marketing agency – video production, web design, branding and print design

Branding and graphic design
  • Logo design for food and culture industries
  • Research and design roadmap strategy
  • Visual adaptation for roll-out deployment
  • Audience research and client presentation

French Vision – U.A.E Agency

Advertising and marketing agency – brand development and applications, graphic design and print, infographics and illustrations, 2D/3D animations, event branding and organizing

Graphic design fashion industries
  • Cultural and fashion magazine lay-out and asset design
  • Campaign and artworks adaptation for collateral use
  • Local habits monitoring

Freelance professional – since 2004

Based in Paris, working locally and internationally, providing guidance in design production, branding and graphic design

Start-ups, SMEs, agencies and private individuals and entrepreneurs – fine arts, music, fashion, food industries
  • Brand promise and positioning
  • Brand communication strategy
  • Branding and print design
  • Audience research and segmentation
  • Content strategy and production
  • Marketing campaign
  • Graphic design

Associated member of the AFD – Alliance Française des Designers